Fighting Iron Deficiency: A Key to Better Health for South Africa's Children

Anaemia remains a silent global health crisis, affecting over 40% of children aged 6–59 months and nearly 30% of women aged 15–49 years, according to the World Health Organization (WHO). This condition, often stemming from iron deficiency, can lead to fatigue, impaired cognitive development, and a weakened immune system—particularly devastating for young children.

The "Hold My Hand" campaign has embraced the urgency of this issue as part of its broader mission to support child health and well-being in South Africa. With three-fifths of South African children living in the poorest households, access to iron-rich foods and proper nutrition is critical to breaking cycles of poverty and poor health.

WHO emphasises practical measures to prevent and manage anaemia, including:

• Eating iron-rich foods: Meat, eggs, legumes, dark leafy greens, nuts, and seeds.
• Boosting absorption: Pairing meals with vitamin C-rich foods, like citrus fruits.
• Avoiding inhibitors: Steering clear of coffee and tea during meals, which hinder iron absorption.

The “Hold My Hand” campaign echoes these guidelines by promoting community education and advocating for better access to nutritious food. Addressing malnutrition and anaemia is a core pillar of its strategy to improve child health outcomes and support families in need.

Let’s ensure every child has the chance to thrive. Learn more about the fight against anaemia and how you can help here. Together, we can build a stronger, healthier future.

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